ELEVATING THE GOALS-BASED INVESTING CONVERSATION
LEADING WEALTH MANAGEMENT FIRM
COLLABORATIVE FINANCIAL PLANNING TOOL
UXL worked closely with business and technology teams to elevate conversations with clients from risk tolerance and asset allocations to a holistic view of finances based on goals.
UXL’S INVESTING TOOL HELPED FINANCIAL ADVISORS MOVE BEYOND REQUIRED ACCOUNT PAPERWORK TO ACTIONABLE PLANNING DISCUSSIONS STRUCTURED AROUND WHAT IS MOST IMPORTANT TO CLIENTS.
ABOUT THIS PROJECT
This wealth management firm wanted to enable their financial advisors to have more meaningful planning conversations with their clients.
UXL designed a mobile-friendly, collaborative addition to the financial advisor platform. The tactile look and feel encourages clients side-by-side with their financial advisors to change assumptions and see results visually in real-time. In the process, they reach an informed understanding of how their goals and risk tolerance need to align as they choose the best investment model for their needs.
User Experience Design
Financial advisors begin the conversation by defining client goals such as college savings and retirement, linking associated internal and external accounts, and testing scenarios by dynamically adjusting key data points to assess impact on financial targets. In this example, variables can be adjusted to represent client needs.
Once client goals are captured, the Strategy tab highlights the changes necessary to achieve those goals.
Financial advisors can readily manipulate data in real time, using data visualizations to compare a proposed approach to the current portfolio under a range of market conditions.